Google AdSense program is a popular web advertising
program which provides a good income source for many websites. There
are well defined terms of service to strictly adhere to when
participating in the program.
On my visit through sites and
forums, I daily notice several instances of misuse of AdSense ads. So
here a few helpful Google AdSense tips, probably many you already know,
and few you might gain by knowing now. These AdSense faq are all picked
from the Program Policies, Terms and Conditions and FAQ itself and
presented in a simplified manner.
1. Never click your own AdSense
ads or get them clicked for whatever reason. You know this one very
well. This is a surefire way to close you AdSense account. Never tell
your office associates or friends to click on them. Keep a check if
your family or children are busy increasing your income by clicking
your ads and indirectly trying to stop your income. Don't even think of
offering incentives for clicks, using automated clicking tools, or
other deceptive software. AdSense is very smart to detect fraudulent
clicks. Check the ads which appear on your pages by the Google Preview
tool if required.
2. Never change the AdSense code. There are
enough means of AdSense optimization & customizations available to
change the colour, background or border to suit your needs. Do whatever
you want to do outside the code, never fiddle within the ad or the
search code. They know it when you do. The search code has more
limitations to colour and placement, but you should adhere to the
rules. The code may stop working and violates the TOS.
3. Do not
place more than 3 ad units and 3 ad links or 2 AdSense search boxes on
any web page. Anyway, ads will not appear in those units even if you
place more ad units. But this is the limit they set, so it is better to
stick to it.
4. Do not run competitive contextual text ad or
search services on the same site which offer Google AdSense competition
in their field. Never try to create link structures resembling the
AdSense ads. Never use other competitive search tools on the same pages
which have AdSense powered Google search. They do allow affiliate or
limited-text links. Update: Google has allowed you to run contextual
advertising like Yahoo ads, Chitika etc provided the ads do not
resemble AdSense ads.
5. Do not disclose confidential information
about your account like the CTR, CPM and income derived via individual
ad units or any other confidential information they may reveal to you.
However, you may reveal the total money you make as per recent updates
to the TOS.
6. Label headings as "sponsored links" or
"advertisements" only. Other labels are not allowed. I have seen many
sites label ads with other titles. Dont make your site a target in a
few seconds gaze.
7. Never launch a New Page for clicked ads by
default. AdSense ads should open on the same page. You may be using a
base target tag to open all links in a new window or frame by default.
Correct it now as they do not want new pages opening from clicked ads.
8.
One Account suffices for multiple websites. You do not need to create 5
accounts for 5 different websites. One account will do. If you live in
the fears that if one account is closed down for violation of TOS,
believe me they will close all accounts when they find out. You can
keep track of clicks by using channels with real time statistics. They
will automatically detect the new site and display relevant ads.
9.
Place ads only on Content Pages. Advertisers pay only for content based
ads. Content drives relevant ads. Although you might manage some clicks
from error, login, registration, "thank you" or welcome pages, parking
pages or pop ups, it will get you out of the program.
10. Do not
mask ad elements. Alteration of colours and border is a facility to
blend or contrast ads as per your site requirements. I have seen many
sites where the url part is of the same colour as the background. While
blending the ad with your site is a good idea, hiding relevant
components of the ads is not allowed. Also do not block the visibility
of ads by overlapping images, pop ups, tables etc.
11. Do not
send your ads by email. Html formatted emails look good and allow
placement of these javascript ads. But it is not allowed as per TOS.
You do not want impressions registering on their logs from any email
even once. They are watching!
12. Keep track of your content. So
AdSense is not allowed on several non content pages. But it is also not
allowed on several content pages too. Do not add it on web pages with
MP3, Video, News Groups, and Image Results. Also exclude any
pornographic, hate-related, violent, or illegal content.
13. Do
not alter the results after ad clicks or searches - Ensure you are not
in any way altering the site which the user reaches to after clicking
the ads. Do not frame, minimize, remove, redirect or otherwise inhibit
the full and complete display of any Advertiser Page or Search Results
Page after the user clicks on any Ad or Search results.
14. Avoid
excessive advertising and keyword stuffing - Although the definition of
'excessive' is a gray area and is subject to discretion, yet Google
AdSense with correct placement, focused content and high traffic will
get you much more income than other programs, so excessive advertising
is not required. Keyword stuffing does target better focused ads, but
overdoing it is not required.
15. Ensure you Language is
Supported - AdSense supports "Chinese (simplified), Japanese, Danish,
Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French,
Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish. In
addition, AdSense for search is available in Czech, Slovak, and
Traditional Chinese. If your web pages language is not supported, do
not use the code on such pages.
16. Maximum 2 referral button per
product per page - With the launch of the Google AdSense referral
program, you are allowed to put only 2 referral buttons for AdSense
referral, AdWords referral, Google pack and Firefox with Google toolbar
referral.
17. Do not specify Google ads as your alternate ads. -
Several services like Chitika eminimalls allow you to place alternate
urls, when a targeted paying ad cannot be displayed. This involved
creating an simple html page and putting the ad to be displayed
instead. Even AdSense allows an alternate url feature instead of
displaying public service ads. But never use AdSense ads as alternate
urls.
18. Do not confuse with adjacent images - It was a common
policy to increase CTR by placing same number of images as the number
of text ads, which falsely gave the impression that the text ads
represented an explanation to these images. Inserting a small space or
a line between the images and ads is not allowed. Make sure that the
ads and images are not arranged in a way that could easily mislead or
confuse your visitors.
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