The Google AdSense program is one of the most popular
advertising programs on the internet. Each day more webmasters realize
that they can increase their internet revenues by strategically
implementing AdSense on their websites. Unfortunately most websites do
not optimize their potential to make the most money with AdSense. The
click through rates are so low that the income generated is almost
negligible. However this can be fixed very quickly by making a few
simple changes. Here are a few AdSense optimization tips that can help
to increase your overall earnings:
Tip 1: Put Ads Above The Fold
The
section of your website that is seen when the site first loads without
having to scroll down is consider 'above the fold'. This is an
important part of your site since it gets plenty of attention. It is
not necessary to flood this part with ads but rather you can subtly add
a horizontal or vertical link unit mixed in with the rest of the
content. Maintaining a good ad to content ratio is important so never
flood a site with just ads.
Tip 2: Use Well Recognized Link Colors
Blue
is the standard for links on the internet. Try to make your site
navigation links blue in color so that your AdSense links can blend in
with the rest of your site.
Tip 3: Use the 336x280 Ad Unit
This
particular ad unit has a history of good performance as far as click
through rates are concerned so use it whenever you can.
Tip 4: Wrap Content Around Ad Units
If
you have a decent length article then consider using an html table and
wrap the content around the ads. This should help to dramatically
increase click through rates.
Tip 5: Use The Maximum Allowable Ads
The
AdSense program permits 3 ad units and 2 link units. If a page has
enough content then be sure to use the maximum number of ads as long as
your page does not develop the flea market syndrome which occurs with
too much advertising and too little content. If there is an article
over 800 words in length then you should be easily able to integrate
the maximum allowable ads without turning off your website visitors.
Tip 6: Make The URL Color Black Or Grey
It
may be best to make the url at the bottom of each ad either black or
grey. This is because you want visitors to notice the headline which is
created by advertisers to draw clicks so doing this places more focus
on the headline of the ad.
Tip 7: Draw Relevant Ads
It is
important to use AdSense in niches that are advertiser heavy otherwise
you will not get relevant ads. Also make sure each page is optimized
properly with proper keyword meta tags, description meta tags and
keyword rich title tags. Also make the url of the page keyword rich
also to increase the chances of getting the most relevant ads. Use some
of these AdSense tips to increase your internet revenues.
About the Author:
Mary
is an online researcher, author and a regular contributor to a site
that shows people how to make money online. Visit us and learn about
the best autoresponder services to make big money with e-mail marketing. Also check out our Paid Surveys Etc Review as another source of income from home.
