I have been using the Google AdSense Program to
generate extra income online for some time now. I have gained a lot of
experience from using the program. I feel it's become necessary to
share the pros and cons of the program with those that may be
considering using it in this article. But first, I need to explain a
bit what the program is.
What is Google AdSense?
Google
AdSense is an affiliate marketing program. In Google AdSense, Google
acts as the intermediary between the affiliates and the merchants. The
merchant, or the advertiser, would simply sign up with Google and
provide the latter with text ads pertaining to their products. These
ads, which is actually a link to the advertiser's website, would then
appear on Google searches as well as on the websites owned by the
affiliates, or by those webmasters who have signed up with the Google
AdSense program.
In Google AdSense, all the webmaster has to do
is place a code on his website and Google takes care of the rest. The
ads that Google would place on your site would generally be relevant to
the content of your site. This would be advantageous both for you and
for the advertiser, as the visitors of your site would more or less be
actually interested with the products being advertised.
The
Google AdSense program compensates the affiliate in a pay-per-click
basis. The advertisers would pay Google a certain amount each time
their ad on your site is clicked and Google would then forward this
amount to you through checks, although only after Google have deducted
their share of the amount. Google AdSense checks are usually delivered
monthly if you earning reaches $100.00. Also, the Google AdSense
program provides webmasters with a tracking tool that allows them to
monitor the earnings they actually get from a certain ad.
Now that you understand what Google AdSense is, here are the pros:
1.
They are great for webmasters creating content websites. It used to be
these webmasters worried about how to cover the expenses of running
their websites. With Google AdSense, these worries became a thing of
the past. All they have to do now is write their content and add
AdSense to it and make money.
2. Google AdSense makes the
internet better for the users. Webmasters can now concentrate on
publishing quality content. Quality content makes the internet better
for the users.
3. Once a webmaster creates quality content, it
can generate income for years to come. All the webmaster has to do is
update the content from time to time and the income will keep coming
in.
4. If a webmaster has the time, the webmaster can publish multiple
websites. You can use one Google AdSense account on multiple websites.
You don't have to go through the hassle of applying for another account
with Google.
Below are the cons of the Google AdSense program:
1.
The AdSense account can be closed by Google at any time. There are
horror stories of webmasters waking up and seeing their account closed.
They all of a sudden lose their source of income.
Usually, one of
the reasons that makes Google close an account is click fraud. The
problem is that the click fraud my not be committed by the webmaster.
2.
The Google AdSense program does not provide residual income. So, you
can't continue to reap the reward of your hard work over and over as
you do with residual income programs.
3. Most content websites
depend on search engines for traffic. When the search engines shuffle
their ranking algorithms, the traffic may drop. This drop will result
in less traffic and income.
4. Creating content can be hard work.
You'll need to keep adding content to keep your website interesting.
Without this, you visitors may dry up, which will decrease your income.
There
you have it! You now know the pros and cons of the Google AdSense
program. It's up to you to decide if you want to use it to earn extra
income.
About the Author:
Did
you find this article useful? For more useful tips & hints, Points
to ponder and keep in mind, techniques & insights pertaining to
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